Instagram DM Automation for Creators
Turn Instagram comments and DMs into conversations, leads, bookings and payments with Topmate Auto DM.
Connect your Instagram Creator or Business account and get your first automation running in minutes.
- On your Reel
- GUIDE
- Keyword "GUIDE" matched · replied in 0.8 s
Built on Instagram’s Official APIs
Topmate Auto DM runs on Meta’s official Instagram APIs as a Meta Technology Provider.
Turn Instagram Engagement Into Action
Every comment and DM can be the start of a conversation with a potential customer. Auto DM answers it while their intent is still fresh.
- Comments
- DMs
- Story replies
- Live comments
Respond Faster
Reply to comments, DMs, Story replies and Live comments the moment they land.
Capture More Leads
Ask for an email and move interested people to the next step.
Drive Bookings and Payments
Share your profile, service, booking or payment link inside the conversation.
Turn Comments Into Conversations and Leads
Someone comments on your Reel asking for a link. Here is what happens next, with and without Auto DM.
On your Reel
My 4-week home workout plan, no equipment. Comment PLAN and I’ll DM it to you.
arjun.fit …In their DMs
The DM opens here
In your leads
The lead lands here
One comment. One conversation. One lead, while you were training.
How Instagram Auto DM Works
Five things happen between a comment and a booking.
Someone Engages With You
A comment on a Reel or post, a DM, a Story reply, or a Live comment.
Topmate Identifies the Trigger
Basic matches the keyword you set. Agentic reads the intent behind the message.
The Conversation Starts
Your reply goes out. It can ask for a follow, collect an email, or keep talking.
The Right Next Step Is Shared
A resource, a service, a booking or a payment link.
Follow Up
A follow-up, so interested people do not get lost after the first reply.
- On your Reel
- RESUME
- Keyword "RESUME" matched · replied in 0.8 s
- Check your DMs 👇
- In DMs
- Résumé Checklist · 12 fixes recruiters noticetopmate.io/you/resume-checklist · Free
- Want the ATS-friendly template too? Drop your email and I’ll send it.
- [email protected]
- Sent 📬 If you have interviews coming up, I run 45-minute mock interviews.
- Book a mock interviewtopmate.io/you/mock-interview · ₹1,499
- Two days later
- How did the résumé edits go? Reply MOCK if you want to practise before the interview.
Everything You Need for Instagram DM Automation
Keyword automation for simple offers, AI conversations for everything else.
Automate Instagram Comment to DM
Turn comments on your posts and Reels into direct conversations.
Reel caption
Comment REPO and I’ll DM you the starter repo.
- On your Reel
- REPO
Automate Instagram DMs
Set up automated responses for incoming Instagram DMs.
Automate Story Replies
Respond automatically when followers reply to your Instagram Stories.
Automate Live Comment Conversations
Keep up with conversations during Instagram Live sessions.
Capture Leads Automatically
Turn conversations into qualified leads.
Share Links Automatically
Send the right link at the right moment.
AI Powered Instagram Conversations
Basic automation follows the rules you create. Agentic automation goes further.
Is this for beginners?
Intent Fit question
Guide People From Instagram to Booking and Payment
Your Instagram conversation can lead directly to your Topmate services.
What Can You Automate With Instagram Auto DM?
- CHECKLISTLaunch Checklist · Notiontopmate.io/you/launch-checklist · Free
Send a Resource From a Reel
- How do I get the template?Drop your email and I’ll send it over.
Turn Instagram Comments Into Leads
- Is this for beginners?Yes. Module 1 starts from zero. Want the syllabus?
Answer Questions About Your Offer
- Can I book a call with you?Book a Reels strategy calltopmate.io/you/strategy-call · ₹999
Drive Bookings From Instagram
- How do I pay?Cohort seat · Pay nowtopmate.io/you/cohort · ₹4,999
Send Payment Links
Built for Creators Who Sell Through Instagram
Creators, coaches and educators turning Instagram engagement into bookings.
Topmate makes it effortless to run my AI mentorships and live sessions straight from Instagram. It just works.
Aishwarya Srinivasan
AI educator, 150k on Instagram
Loop turned my Instagram likes into actual cohort sales.
Payal & Gaurav
Europe job-search coaches, 110K+ on Instagram
Set Up Instagram Automation in Minutes
No technical setup. Your first automation can be live in under 5 minutes.
- @meera.designs Connected
Connect Instagram
Creator or Business account.
- Whencomment contains COURSEthensend Figma course link
Configure Your Automation
A keyword, a trigger, or an AI workflow.
- Figma course automation Live
Start Automating
Topmate replies, captures leads and sends the link.
Choose the Right Instagram Automation for You
Instagram
Auto DM Only
₹399 per month
Monthly only
Billed monthly. Cancel anytime.
Best for creators who want Instagram Auto DM and nothing else, at the lowest price.
Includes
- Unlimited rule-based workflows
- Unlimited DMs
- Comment, Story and Live triggers
- Topmate, booking and payment links
- Lead capture and email collection
Basic
Keyword Based Automation
₹999 per month
or ₹833 per month billed yearly
Unlimited usage for paid subscribers
Best for creators who have a straightforward offer and want to automate repetitive Instagram responses.
Includes
- Keyword based automation
- Trigger based workflows
- Comment to DM automation
- DM automation
- Story reply automation
Start AutomatingShow all 14 features
- Live comment automation
- Multi step conversations
- Follow up messages
- Topmate links
- Booking links
- Payment links
- External links
- Lead capture
- Email collection
Agentic
RecommendedAI Powered Instagram Conversations
₹2,999 per month
or ₹2,499 per month billed yearly
Unlimited usage for paid subscribers
Best for creators with multiple offers who need automation to understand intent and guide people toward the right service.
Includes everything in Basic, plus
- AI powered conversations
- Intent based responses
- AI generated responses
- Personalized responses
- Lead qualification
Start AutomatingShow all 10 features
- FAQ answering
- Topmate service recommendations
- Booking assistance
- Payment assistance
- Additional user information collection
Your Conversations Stay on Instagram
Topmate does not store your DMs or comments and never trains AI on your conversations. Details are in the FAQ.
- Runs on Meta’s official Instagram API
- Yes
- Works with Creator and Business accounts
- Yes
- Stores your Instagram DMs
- No
- Stores your Instagram comments
- No
- Trains AI on your conversations
- No
Frequently Asked Questions About Instagram DM Automation
Basics
What is Instagram Auto DM?
Instagram Auto DM is a tool that automatically responds to Instagram comments and DMs based on rules or AI powered intent detection.
With Topmate, creators can use automation to answer questions, capture leads, share links and guide people toward bookings and payments.
Can Topmate automatically DM people who comment on my Instagram posts or Reels?
Yes. You can create keyword based automations that trigger when someone comments with a specific word or phrase.
Topmate can then start a DM conversation and send the response or link you have configured.
Do people need to use a specific keyword?
For Basic keyword based automation, yes. You decide which keywords should trigger your workflow.
Agentic automation can go beyond exact keyword matching by understanding the intent behind a conversation.
Can Topmate automatically reply to Instagram DMs?
Yes. You can configure keyword based DM automation, while Agentic automation can understand intent and respond to relevant conversations.
Can Instagram Auto DM respond to Story replies?
Yes. Topmate supports automated responses to Instagram Story replies using configured triggers or Agentic intent detection.
Can Instagram Auto DM respond to Instagram Live comments?
Yes. Topmate can respond to relevant Live comments and start the configured DM workflow.
Can Auto DM collect leads?
Yes. Your automation can collect information such as an email address.
Agentic automation can also qualify leads based on the conversation and the person’s intent.
Can Topmate Auto DM help me book customers?
Yes. Topmate Auto DM can share booking links and, with Agentic automation, help guide people toward the relevant Topmate service and booking flow.
Can Auto DM collect payments?
Yes. Topmate Auto DM can share payment links.
Agentic automation can also help guide a customer toward payment when the conversation indicates buying intent.
Plans and pricing
What is the difference between Basic and Agentic Auto DM?
Basic uses keyword based and trigger based automation. Agentic adds AI powered intent detection and conversation handling.
It can understand what a person is asking, answer questions, qualify leads and guide people toward the appropriate service.
Who should use Basic Auto DM?
Basic is best for creators who have a straightforward offer and want to automate repetitive Instagram responses using keywords and predefined workflows.
Who should use Agentic Auto DM?
Agentic is best for creators who have multiple services or offers and need automation to understand what each person is looking for.
How much does Instagram Auto DM cost?
Paid plans start at ₹399 per month for Instagram (Auto DM only), ₹999 per month for Basic and ₹2,999 per month for Agentic.
Paid subscribers have unlimited usage, subject to Instagram’s own rate limits and platform restrictions.
How long does it take to set up Instagram Auto DM?
You can set up your first automation in under 5 minutes.
Accounts, safety and data
Do I need an Instagram Business account?
You can use Topmate Auto DM with an Instagram Creator or Business account. Personal Instagram accounts are not supported.
Do I need a Facebook Page to connect Instagram?
No.
Do I need a Meta Business account?
No.
Is Instagram Auto DM safe for my account?
Topmate Auto DM uses Meta’s official Instagram APIs. The service operates within the limits and policies of Instagram’s platform.
Final message delivery can depend on Instagram and account level settings, so no third party can guarantee 100 percent delivery in every situation.
Does Topmate store my Instagram DMs?
No. Topmate does not store Instagram DMs or comments.
Information that you choose to collect from users can be stored, and conversation history is available within Instagram’s messaging window.
Does Topmate use my conversations to train AI models?
No. Your conversations are not used to train Topmate’s AI models.
Your audience is already commenting and asking. Let Auto DM answer, and move the interested ones to your offer.
Set up your first Instagram automation in minutes.
