I’m Chandrashekhar Kalshetty, an FMCG Sales, Marketing & Distribution Consultant with over 20 years of hands-on experience across food, beverages, imported products, and regional consumer brands. My journey spans core FMCG sales execution, distributor management, market expansion, and team leadership, working closely with founders, sales teams, and channel partners on the ground. Over the years, I’ve seen why many good products fail — not because of quality, but due to weak distribution planning, poor off-take visibility, and lack of execution discipline. Today, I run Samisha Marketing, where I help FMCG startups and MSME food brands (₹5–50 Cr): -> Launch brands correctly in General Trade (GT) and Modern Trade (MT) -> Build scalable sales systems (beat planning, distributor ROI, review cadence) -> Fix low off-take and stagnant sales -> Train and enable sales teams and field leaders Alongside consulting, I’ve also spent 5+ years mentoring MBA students and training FMCG sales professionals, which keeps my approach structured, practical, and execution-focused — not theoretical. 🔍 My Interests & Focus Areas -> FMCG startup launches & go-to-market strategy -> GT distribution design and correction -> Sales productivity, KPIs & review systems -> Founder-led sales challenges in early-stage brands -> Building strong distributor relationships I enjoy working with founders who want clarity, sales teams that want structure, and brands that are serious about sustainable growth. If you’re looking for clear direction, honest feedback, and practical FMCG insights, my sessions are designed to help you move from confusion to execution.