GT Launch Checklist (PDF)

📄 GT Launch Checklist (PDF)

A practical, step-by-step checklist to help you launch right in General Trade.

The GT Launch Checklist is a ready-to-use PDF guide designed for FMCG founders and early-stage brands preparing for their first GT launch or entering a new city.

This checklist helps you avoid common GT launch mistakes that lead to poor off-take, distributor frustration, and wasted launch spends.

🔹 What’s inside the checklist:

1. GT pricing & margin readiness (distributor + retailer)
2. Product & SKU pack size sanity checks
3. Distributor selection & onboarding basics
4. Launch geography & coverage planning
5. First 30–60–90 day GT execution priorities
6. Common GT mistakes to avoid in the first 90 days

🔹 How this helps you:

1. Brings clarity before you launch
2. Reduces costly trial-and-error
3. Helps you launch with structure and confidence
4. Saves time for founders managing sales themselves

Best suited for:

FMCG startups, food brands and MSMEs planning a GT launch or expansion.

📥 Format: PDF (Instant download)

👉 Ideal as a self-serve guide or a starting point before a Discovery Call.

This checklist is based on real GT launch experiences, not theory.