GT Launch Readiness Review

Launching in General Trade? Make sure your fundamentals are right before you invest time and money.

The GT Launch Readiness Review is a 45–60 minute pre-launch advisory session designed for FMCG startups and early-stage brands preparing to enter General Trade.

This session helps you validate your launch plan, identify execution risks, and avoid costly GT mistakes that typically hurt off-take in the first 90 days.

What we will review:

1. Pricing & margin structure
2. Is your MRP, distributor margin, and retailer margin viable for GT?
3. Product & SKU readiness
4. Pack sizes, case configuration, and shelf viability
5. Launch geography & distributor plan
6. Right cities, right coverage, right expectations
7. First 30–60–90 day GT execution plan
8. Beat coverage, visibility, and activation priorities

What you’ll walk away with:

1. Clear go/no-go validation for your GT launch
2. Identification of top GT risks before launch
3. Practical corrections to improve early off-take
4. Confidence to launch with clarity and structure

Best suited for:

Brands planning their first GT launch or re-launching in a new market.

This session focuses on launch readiness and corrections. Detailed execution support can be taken up separately.