FMCG Distribution Health Check

Outcome: Clear diagnosis of GT gaps

Includes:

1. Distribution width vs depth check
2. Off-take & beat productivity review
3. Distributor ROI sanity check

Already in the market but sales aren’t moving as expected? This session helps you find out why.

The FMCG Distribution Health Check is a 45–60 minute diagnostic session for FMCG brands that have distribution in place but are facing low off-take, weak productivity, or inconsistent sales in General Trade.

This is not a generic discussion. It’s a structured diagnosis of your current GT setup to identify what’s broken, what’s missing, and what needs correction.

What we will assess:

1. Distribution width vs depth
2. Are you spread too thin or under-penetrated in key outlets?
3. Off-take & beat productivity
4. Are outlets and sales beats delivering expected volumes?
5. Distributor ROI sanity check
6. Are margins, coverage, and expectations aligned for performance?

What you’ll walk away with:

1. Clear understanding of why sales are underperforming
2. Top 3 GT gaps limiting growth
3. Practical next steps to improve off-take and productivity
4. Direction on whether you need execution support or advisory

Best suited for:

Brands already selling in GT and looking to fix execution before expanding further.

This session focuses on diagnosis and clarity. Detailed execution plans can be taken up separately.