I’m Vishwa, founder of Business Bestie, and I help founders turn all the ideas in their head into a business strategy that actually makes sense. With 15+ years across corporate marketing, entrepreneurship and business consulting, I bring together structured strategy with a very practical understanding of what it actually takes to build and grow a business. I work primarily with small businesses, early-stage founders and growing consumer brands on things like: • Business & growth strategy • Brand positioning • Ideal customer clarity • Marketing & content strategy • Go-to-market planning • Customer acquisition • Offer and product strategy • Getting unstuck when you have too many ideas and no idea what to prioritize Before Business Bestie, I co-founded MiniRoo and worked across marketing and brand-building roles including leading regional marketing at SunEdison. My approach is simple: no jargon, no generic playbooks, no “just post more reels” advice. We look at your business, your customer and your goals; figure out what is actually holding growth back; and leave you with clear, actionable next steps. Think of me as your Business Bestie; someone you can bring the messy business problem to, and together we’ll make sense of it.