Business Idea Reality Check

Have a business idea and need someone to tell you whether it actually has legs?

This session is designed for consumer-facing, founder-led ideas across areas such as:

• D2C and e-commerce

• Fashion, apparel and accessories

• Beauty, personal care and lifestyle

• Food and beverage

• Kids, parenting and education

• Home, interiors and design

• Retail concepts

• Consumer services and creative businesses

• Wellness brands that are not clinical or medical in nature

We’ll pressure-test your idea across the things that actually matter and we’ll work towards one of four outcomes:

GO - there’s enough here to move forward.

TEST - promising, but some assumptions need validating first.

TWEAK - the opportunity may be there, but parts of the idea need reworking.

RETHINK - there are fundamental questions worth answering before investing more time or money.

This session is probably not the right fit for:

Ideas that require deep technical, scientific or highly regulated domain expertise; including pharma, healthcare, medical devices, fintech, deep tech or highly technical SaaS.

Before you spend months building it, let’s interrogate the idea properly.