2x D2C founder. I’ve burnt enough money building brands so you don’t have to. My first brand, Bioexotica, a skincare label, was acquired. I’m now building Proto360, a nutraceutical brand in everyday nutrition. Before that, I spent 6.5 years in strategy roles at Deloitte, Progcap, Viacom18/JioCinema and Etsy (New York). I’ve made the expensive mistakes: the wrong manufacturer, the packaging reprint, the ad spend that went nowhere. I also know what actually works when you’re taking a product from idea to shelf. My approach is simple: no fluff, no 50-slide decks, just what moves your brand forward. Let’s build crazy D2C brands together. 🚀 BRAND IN A BOX: idea to live product If you have an idea and want it on shelves, I’ll take you end to end: - Brand strategy & positioning - Naming & brand identity - Formulations & product development - Manufacturer sourcing (skincare, nutrition, nutraceuticals) - Regulatory approvals (FSSAI, cosmetic licensing & more) - Branding & packaging design - Website & marketplace launch - Performance marketing & growth After years in this industry, I’ve built a trusted network of manufacturers, formulators, designers, regulatory experts and agencies. I’d love to pass those connections on to you, so you skip the trial and error I went through. 💬 I can also help with: - D2C strategy, GTM & growth problem-solving - Fixing a stuck brand: unit economics, CAC, retention - Founder sounding board for big decisions - Strategy, consulting & startup career guidance Whether you’re starting from a napkin sketch or scaling a brand that’s plateaued, book a call and let’s figure it out together.