40 Mins - 1:1 Mentorship Session with Shubhangi Mittal

Building a brand is lonely, and expensive when you’re figuring it out alone.

When I started my first brand, I didn’t have anyone to call when a manufacturer let me down, a regulatory approval got stuck, or ad spend disappeared with nothing to show for it. I learnt most things the hard way, and paid for every lesson. I’m offering my time so you don’t have to pay the same price. Think of me as the founder friend who’s been a few steps ahead of you.

Why me?

I’m a 2x D2C founder. My first brand, Bioexotica (skincare), was acquired. I’m now building Proto360, a nutraceutical brand in everyday nutrition. I’ve taken products from a rough idea through formulation, manufacturing, regulatory approvals, packaging, launch and performance marketing, twice, in two very different categories.

Before founding, I spent 6.5 years in strategy at Deloitte, Progcap (CEO’s Office), Viacom18/JioCinema and Etsy (New York). That means I can work with you on the numbers and the business model, not just the brand.

I love brand building, positioning, product development, sourcing and manufacturing, D2C growth, and marketplaces.

How we’ll use our 45 minutes

1. Before the call: Once you book, I’ll email you a short form. Please fill it in, because it tells me where your brand is, what’s blocking you, and how I can be most useful.

2. On the call, we’ll typically split our time in two:

• Your brand foundation (20 mins): We’ll sharpen your positioning, who you’re for, and why customers should pick you over everyone else on the shelf. If you’re pre-product, we can map your path from idea to launch instead.
• Your pain points (25 mins): Manufacturers, formulations, approvals, packaging, marketplaces, fundraising, whatever’s keeping you up at night. Ask me anything.

This is flexible. If you’re further along or have specific problems, we’ll skip the structure and go straight to what matters most for your stage.

You’ll leave with clear next steps, and where it helps, introductions from my network of manufacturers, formulators, designers and regulatory experts.