Brand Kit with Shubhangi Mittal

Have a product idea? I'll help you turn it into a live brand.

Most D2C ideas never make it to the shelf. That's not because the idea is bad. It's because the path is confusing, and every wrong turn costs months and money. Which manufacturer? What formulation? Which approvals? How should the packaging look? How do you get the first customers? Brand in a Box takes you from idea to live product, with someone who's done it before guiding every step.

Why me?

I'm a 2x D2C founder. I built and exited Bioexotica (skincare, acquired), and I'm now building Proto360, a nutraceutical brand in everyday nutrition. I've done this end to end twice, in two different regulated categories. Before founding, I spent 6.5 years in strategy at Deloitte, Progcap, Viacom18/JioCinema and Etsy (New York).

Over the years, I've built a trusted network of manufacturers, formulators, packaging designers, regulatory consultants and agencies. Through 'Brand in a Box', you get access to them, so you skip the trial and error I went through.

What's included

1. Strategy: category research, positioning, target customer and pricing
2. Naming & identity: brand name, story and visual direction
3. Product: formulation and product development with trusted formulators
4. Manufacturing: sourcing and onboarding the right contract manufacturer
5. Regulatory: approvals and compliance (FSSAI, cosmetic licensing and more)
6. Branding & packaging: design that stands out on shelf and on screen
7. Launch: website, marketplaces and go-live planning
8. Growth: performance marketing to get your first customers

Note: this price covers the discovery call only. If we’re a good fit, we’ll scope 'Brand in a Box' separately, either as the full package or only the pieces you need.

How it works

1. Book this discovery call (60 mins): Once you book, I'll email you a short form about your idea, category, budget and timelines.

2. On the call: We'll talk through your idea, where you are today, and what it'll take to launch.

3. Next steps: I'll share a tailored plan with scope, timelines and a quote for your brand.

Whether it's a napkin sketch or a half-built product, let's get it live.