Hello 👋 I am Karanvir! Translates literally into one who is a giver and a fighter! Thank you for visiting my profile. I am a marketer by profession, and an author by passion who yearns for mountains and drinks chai to stay alive! I take keen interest in staying fit following a healthy and disciplined routine. I love describing myself in 2 words viz: 𝙏𝙝𝙚 𝙎𝙩𝙤𝙧𝙮𝙩𝙚𝙡𝙡𝙚𝙧 𝙖𝙣𝙙 𝘼 𝙃𝙪𝙨𝙩𝙡𝙚𝙧! I have found my Ikigai in narrating stories - for #𝙝𝙪𝙢𝙖𝙣𝙨 and #𝙎𝙖𝙖𝙎 products. With more than 12 years of experience creating brands and connecting products to their rightful consumers - 𝙜𝙚𝙩𝙩𝙞𝙣𝙜 𝙆𝙔𝘾 (Know Your Customer) 𝙧𝙞𝙜𝙝𝙩 is the 𝙢𝙖𝙣𝙩𝙧𝙖. I specialise in GTM, Product Marketing, Branding, and Customer Advocacy. For Startups, I add method to the madness and for matured enterprises, I bring in creativity and dynamism! My driving force is 𝙐𝙣𝙡𝙚𝙖𝙨𝙝𝙞𝙣𝙜 𝙩𝙝𝙚 𝙀𝙓𝙏𝙍𝘼 𝙞𝙣 𝙩𝙝𝙚 𝙤𝙧𝙙𝙞𝙣𝙖𝙧𝙮. Besides, I absolutely enjoy dissecting products and their user experiences to understand how SaaS products look, function and improvise to further product adoption and customer retention. {𝗣.𝗦. If you are launching a new product and looking for someone to give you brutal honest feedback, feel free to DM me} Founders love talking to me because I understand their business beyond numbers and able to tete-a-tete as a fellow human because who doesn't need a safe space to rant and still be able to figure out answers to some quintessential questions about life (beyond their company and products). When I am not working/writing, you will find me actively engaged in the Education and Environment ecosystem. This has led me to 🤝volunteer for Teach for India in the past and collaborate with AIM, Niti Aayog as a Mentor of Change. I have planted 100 trees 🌳 with Sankalptaru so far and aim to adopt a region for nature and wildlife conservation. I love speaking to students about their career aspirations, BIG dreams and visions for next decade, self management and productivity hacks. Have spoken at Goa Institute of Management, IIM Ranchi, IIM Jammu and many other colleges. Please connect on linkedin if you would like me to speak at your institute. 🙌 Thank you for visiting my profile again. Let’s stay in touch. 𝙐𝙗𝙪𝙣𝙩𝙪.