Brand Building Consulting with Karanvir Gupta

The most interesting problem to look at Branding while you aim to fix it is NOT branding itself but the stage of the company growth you are at.

And this is where most of the Founders get it wrong. You couldn't be just setting up an alarm when everyone else has gotten up and set for marathon.

Brand is the story your company tells before you can afford a marketing team to tell it for you - and right now, that story is probably still living in your head, not on paper.

This session is about finding your founder narrative: what you stand for, how you sound, and the handful of things you should be saying (and not saying) so your brand starts compounding early instead of getting rebuilt from scratch later, once it's expensive to unwind.

Especially useful if you're the public face of the company and need to get sharper on your own voice - on a podcast, in an investor update, on LinkedIn, wherever you show up.

Here's what we'll do:

1. Get clear on your actual founder narrative - not the pitch-deck version
2. Define your brand's point of view: what you believe that others in your category don't say out loud
3. Set a few non-negotiables for how you show up publicly, so it's consistent whether it's you writing or someone on your team
4. Lastly, to conclude on the overlap between Founder, Company and the Brand. (so as to not get it wrong)