Product Marketing Consulting with Karanvir Gupta

You've built something real. The problem isn't the product - it's that the market doesn't get it yet, or gets it wrong.

This session is for founders who need clarity on four things:

why you,

why now (positioning),

how you say it (messaging that doesn't sound like every other player in your category), and

what to actually do about it (a GTM approach sized to your stage, not a Series C playbook you don't have the team for yet).

I've done this work inside B2B SaaS/Enterprise companies before, not as theory, but as the person accountable for it landing.

We'll work through your specific positioning problem, not a generic framework.

Here's what we'll do:

1. Pressure-test your current positioning - does it actually differentiate, or just describe?
2. Rework messaging so it's sharp enough to repeat without you in the room
3. Map a GTM motion that fits your stage, team size, and runway

P.S. If you're pre-launch or just past it, this is exactly the stage where a wrong positioning bet is cheapest to fix - and easiest to make.