About me

I'm Siddharth — AVP, Consumer Business at DeHaat, where I own the full P&L for our FMCG brand (DeHaat Honest Farms) across Zepto, Blinkit, Swiggy Instamart, Amazon, Flipkart, and BigBasket. I took this brand from literally ₹0 to ₹50 Cr in topline revenue — handling everything from category management, platform negotiations, and marketplace ads to pricing strategy, SKU-level performance, and debit note structures. Before this, I studied engineering at IIT Roorkee and did my MBA at ISB Hyderabad. What I can help you with: → Quick Commerce strategy: Getting listed, scaling visibility, dark store economics, platform-specific playbooks for Zepto/Blinkit/Instamart → E-commerce growth: Amazon and Flipkart marketplace ops, ad strategy, pricing & promotion architecture, GMV/NSV modelling → Category & Brand Management: How to think about assortment, margin structures, trade terms, and P&L ownership at a brand level → Career advice: Navigating corporate India, IIT/MBA realities, salary negotiation, job switches, building a personal brand while in a full-time role → Personal brand & content: Growing on Instagram and LinkedIn as a working professional — what's working for me, what I've tested, what I'd do differently I don't do generic advice. If you book a call, come with a specific problem — I'll give you a specific, actionable answer. That's how I operate.