Testimonials
I had a call with Siddharth regarding my career transition. We started with a detailed background for the proper context and talked about roles I am targeting. He then gave me pros and cons about those roles, outlined different suggestions to approach to land interviews and also shared learnings from his personal journey to highlight potential challenges. I found the call very helpful and friendly on an overall basis.
It was a very helpful guidance given by Siddharth.
It was very insightful experience and gave me a new direction on how to approach my next steps
Siddharth Bhai was very friendly and approachable to discuss the topic I chose. He also did the hard work to collate all the info about my background to prepare the case-study.I do appreciate his effort.
Services
One on One Call . 45 mins
5
Career Strategy Call — IIT/MBA & Job Switch
30-min call on career moves, salary & MBA/IIT decisions
Qcom Strategy . 45 mins
QCom & Ecom Strategy Call - Zepto, Blinkit, Swiggy
45-min strategy call for brands on QComm & Ecom platforms
Video meeting . 45 mins
Mock Interview — 1:1 with IIT Roorkee | ISB MBA
live, real simulation, no fluff
About me
I'm Siddharth — AVP, Consumer Business at DeHaat, where I own the full P&L for our FMCG brand (DeHaat Honest Farms) across Zepto, Blinkit, Swiggy Instamart, Amazon, Flipkart, and BigBasket.
I took this brand from literally ₹0 to ₹50 Cr in topline revenue — handling everything from category management, platform negotiations, and marketplace ads to pricing strategy, SKU-level performance, and debit note structures.
Before this, I studied engineering at IIT Roorkee and did my MBA at ISB Hyderabad.
What I can help you with:
→ Quick Commerce strategy: Getting listed, scaling visibility, dark store economics, platform-specific playbooks for Zepto/Blinkit/Instamart
→ E-commerce growth: Amazon and Flipkart marketplace ops, ad strategy, pricing & promotion architecture, GMV/NSV modelling
→ Category & Brand Management: How to think about assortment, margin structures, trade terms, and P&L ownership at a brand level
→ Career advice: Navigating corporate India, IIT/MBA realities, salary negotiation, job switches, building a personal brand while in a full-time role
→ Personal brand & content: Growing on Instagram and LinkedIn as a working professional — what's working for me, what I've tested, what I'd do differently
I don't do generic advice. If you book a call, come with a specific problem — I'll give you a specific, actionable answer. That's how I operate.