As a Growth & Marketing leader with 15 years of comprehensive experience in leading growth and marketing teams across diverse sectors like manufacturing, banking, e-commerce, food tech, and edu-tech, I have developed expertise to drive innovative & impactful marketing strategies which helped me achieve business objectives for renowned organizations such as ICICI Prudential and Amazon. Throughout my career, I have successfully managed teams across various marketing domains, including brand marketing, campaign management, PR, website & organic growth, product marketing, social media marketing, performance marketing, and customer lifecycle management. In my previous roles, I have led cross-functional teams to develop and execute integrated marketing campaigns that have driven brand awareness, customer acquisition, and revenue growth. Having worked on B2C, SaaS, and B2B2C mandates, my experience spans managing marketing budgets ranging from 3 crores to 300 crores. Some of the notable accomplishments include- - Won ‘Best Ad-film’ award at Dada Saheb Phalke Film Festival for Teachmint’s Naye Zamane ki Nayi Schooling campaign with Anil Kapoor - Won Gold at WOW Asia in category of ‘Best Integrated Marketing Campaign’ and silver in ‘B2B Marketing Program of the Year’ for campaign #ThankYouSellers and Amazon Saheli respectively - Won Bronze for ‘Creative Radio Content’ at the ‘Asian Customer Engagement Forum and Awards’ for a radio property called ‘Amazon Talkies’ - Won ‘Best Integrated Marketing Campaign’ at M-Cube Awards for campaign #ShubhShuruwat - Marketing innovations- Chai Cart and Tatkal were recognized & mentioned by Jeff Bezos in Annual Shareholder letter - ICICI Prudential corporate brand campaign awarded as the most impactful campaign by CNBC - Awarded Silver Effie for the campaign effectiveness in BFSI category in 2013 for ICICI Prudential brand campaign - Achche Bandeh During my Amazon stint of ~8 years, I launched first corporate brand campaign for Amazon India and set-up marketing charter for Marketplace business. I created 2 marketing IPs in E-commerce industry, launched 2 marketing programs acquiring 300K+ artisans & women entrepreneurs and scaled marketplace business of Amazon from 10K sellers to 600K sellers. I was part of the team that launched food delivery business for Amazon during pandemic and created the first hyper-personalised marketing playbook to capture 5% market share in first year of operations.