Expert Consultation

With a track record of driving impactful marketing strategies across diverse sectors, I bring 15+ years of comprehensive experience to the table. Whether you need guidance on branding, campaign management, or customer acquisition, my consultation service provides the insights you need to elevate your business. I have consulted multiple start-ups across Edtech, fintech, foodtech and e-commerce sectors helping them solve for brand/growth problems and helped them build marketing funnels that are measurable with a clear bridge to business.

With a detailed background that includes leadership roles at successful MNCs like ICICI Prudential and Amazon, my specialties encompass:

• Brand Marketing: How to craft compelling brand narratives that resonate and art of connecting with consumers
• Campaign Management: How to create and execute integrated marketing campaigns for maximum impact.
• Digital Marketing: Insights around building and maintain a robust and engaging online presence.
• Performance Marketing: Evaluate campaigns and propose optimizations for efficiency and high ROAS
• Organic Growth: Develop strategies for website and content to improve ToFu and page conversions
• Marketing Measurements: Advisory on how to create measurement the Amazon way to generate best in Industry ROI

Here are some noteworthy accomplishments that demonstrate my expertise:

1. Launched brand Amazon in India, created 2 marketing IPs and got mentioned in Jeff Bezos shareholders letters (2016 & 2017)
2. Headed marketing for Amazon marketplace and grew their seller base from 10k to 650k
3. ⁠Launched & led SMB categories for Amazon- a) Saheli: Created community storefront of 150k women entrepreneurs and b) Karigar: Artisan community storefront of 200K artisans which have become 100 crore brands for Amazon India
4. Launched Fresh(grocery) and Food delivery business for Amazon in India
5. Leading Marketing & Growth at Teachmint (Edu-SaaS start-up) from Pre revenue stage and increased their Revenue by 20X, YoY
6. Made Teachmint’s SaaS business profitable with 65% contribution from marketing business unit
7. Launched brand Teachmint across 30+ countries making it a Global SaaS Company from India
8. Launched the GenAI business for Teachmint in India and scaled it to million dollar business in 2 quarters

Noteworthy Awards:

1. Recipient of ‘Best Ad-film’ at the Dada Saheb Phalke Film Festival for Teachmint’s campaign with Anil Kapoor
2. Gold and Silver awards at WOW Asia for Amazon's marketing campaigns #ThankYouSellers and Saheli
3. Bronze for ‘Creative Radio Content’ at the Asian Customer Engagement Forum and Awards for 'Amazon Talkies'
4. Silver Effie award in BFSI category for ICICI Prudential's Achche Bandeh campaign

Tap into the actionable marketing innovations and renowned campaigns recognized & awarded by industry leaders and acknowledged by visionaries like Jeff Bezos. Benefit from insights that have fueled the success stories of scaling Amazon's marketplace business and launching billion-dollar initiatives globally for Start-ups.