Who is Heidi Keele? (for starters, I am not that formal, so, let’s go with HK) I lead from mid-field. I am a drive for performance leader that also cares about the people. I am most effective right in the middle – organizations that are ONLY about performance (eat their young) or ONLY about culture (let’s always be celebrating even when we are struggling to make plan) are not for me. The best PB&J sandwich you’ll ever eat. Equal parts marketing, sales and revenue operations– consider me a 3 for 1! It’s not so hard to be soft, when it counts. I am a war time leader without question, but that doesn’t mean that I don’t know how to have fun, laugh and build a culture of humans that don’t just “show up”. HK’s 4P’s of Marketing & Sales: Partnership, Performance, Proficiency, and Proactiveness. Like a fine wine, I am an acquired taste –but I guarantee this vintage is worth it. I have driven performance lifts in every role in my career and I love to solve impossible problems. I don’t care how pretty a campaign is, data is everything. I have a finance degree and THOUGHT I wanted to be an actuary - when you meet me, this will make you laugh. I geek out analyzing data and am always trying to find new ways to slice & dice performance data. I love to invest in people, and it drives the best ROI. I hire well and look for thoughtful opportunities to grow people. I must be doing something right, because I have been lucky enough to have my tribe follow me. I save money, period. I am an old skool marketer through and through – I don’t need all of the sexy tools to do my job. Google analytics, lined paper and a #2 pencil will do just fine. I am a terrible poker player. A what-you-see-is-what-you-get leader, my cards are always on the table. I love matchmaking: No, not that kind - this is LinkedIn. I am a natural connector, so don’t be surprised if the first time we meet, I want to introduce you to someone. I believe that if you focus and work hard, you can do anything. Run that marathon, throw a curve ball, become an MMA prized fighter.