Marketing Consulting

Marketing Consulting - foundation to complete re-tool and turnaround strategies

During this 60 min call, will seek to understand:

• Current marketing mix & organizational make-up
• Goals, KPIs and success measurements
• Hiring plans, budgets and overall strategy successes and opportunities
• Biggest challenges you are facing in your organization today
• MarTech stack, CRM and other lead generation vehicles
• Channel strategy & plan resourcing

As a follow-up to this call, I will provide a one page summary and a minimum of five things to be executed today to see immediate impact on lead generation, conversion rates and influenced closed won revenue. Depending on your current techstack, will also make optimization recommendations and provide various templates to support mapped initiatives.

Additional resources available, not included in this intro call:

• Build of marketing strategic plan
• Hiring plan/org development recommendations
• Execution services related to strategic conversations
• Strategies to optimize the marketing & sales relationship
• Retooling KPI story to drive increased revenue
• 1:1 coach-up mentorship of current coach-out team members

Why do organizations hire me? Through trial and error, I have learned the trade. With over 20 years experience building and leading high performing teams, I have driven nearly $1B in influenced revenue and have several sales and marketing turnarounds under my belt. (and the receipts to prove it!)

🎉 Career snapshot 🎉

Verticals: Technology (SaaS, other), Financial Services, Entertainment, Media, Retail, Hospitality, Agency, Wholesale Distribution

Customer Segments: B2B, D2C, B2B2C