Module 1: Introduction to Marketing (Weeks 1 Module 1: Introduction to Marketing (Weeks 1 Module 1: Introduction to Marketing (Weeks 1–4) Build a foundational understanding of marketing principles and how Objective: Build a foundational understanding of marketing principles and how consumer behavior drives business strategies. Build a foundational understanding of marketing principles and how consumer behavior drives business strategies. Key Topics:   Marketing Mix: 4Ps & 7Ps Frameworks : 4Ps & 7Ps Frameworks Understanding Consumer Behavior Understanding Consumer Behavior    Introduction to Market Research Techniques Traditional vs. Digital Marketing Introduction to Market Research Techniques Traditional vs. Digital Marketing Developing a Marketing Strategy & Plan

Module 2: Digital Marketing Basics (Weeks 5–8) Objective: Learn the fundamental digital marketing channels and how to use them effectively. Key Topics:  SEO (Search Engine Optimization): On-page, Off-page, Technical SEO  SEM (Search Engine Marketing): Google Ads, PPC Campaigns  Social Media Marketing: Strategy for Facebook, Instagram, LinkedIn, Twitter  Content Marketing: Blog, Video, Visual Content Strategies  Email Marketing: List Building, Automation, Campaign Design Module 3: Performance & Growth Marketing (Weeks 9–12) Objective: Master data-driven marketing tactics that drive conversions and scale customer acquisition. Key Topics:  Conversion Rate Optimization (CRO)  Affiliate Marketing & Influencer Collaborations  Growth Hacking Tactics & Tools  Digital Analytics & KPI Dashboards (Google Analytics, Hotjar, etc.) Module 4: Paid Advertising & Campaign Management (Weeks 13–16) Objective: Learn to run and optimize paid ad campaigns across channels with a focus on ROI. Key Topics:  Running Facebook & Google Ad Campaigns  Landing Page Design & Optimization  A/B Testing for Ads and Creatives

Performance Tracking & Attribution Models  Retargeting Strategies & Funnel Building Module 5: Digital Strategy & Integrated Marketing (Weeks 17–24) Objective: Understand how to build and implement a comprehensive, omnichannel digital marketing strategy. Key Topics:  Omni-channel Marketing Planning & Execution  AI in Digital Marketing: Chatbots, AI-Powered Ad Platforms  CRM Tools (e.g., HubSpot, Zoho) & Customer Lifecycle Engagement  Campaign Automation & Personalization  Capstone Case Study: o AMRI Hospital Digital Campaign o EMAMI Online Brand Strategy o IndiaMart B2B Growth Marketing Tactics Class Schedule (IST)  Thursday: 15:00 - 18:00  Friday: 15:00 - 18:00  Saturday: 15:00 - 18:00  Sunday: 15:00 - 18:00 Whom is this course for?  Individuals seeking to start a career in marketing or transition into the digital marketing field, regardless of their prior experience.  Small business owners and entrepreneurs looking to enhance their marketing strategies and effectively reach their target audience online.  Marketing professionals who want to expand their skill set and stay updated with the latest trends in digital marketing.

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Full digital marketing course by Award Winner