I’m Vineeth Ayyappan, Founder of Backbone Consultancy, with 15+ years of experience across sales, business development, and e-commerce strategy. Over the last decade, I’ve worked hands-on with brands across Amazon India, Flipkart, D2C, and GCC markets, scaling businesses in categories like Consumer Electronics, Smart Wearables, Televisions, and Office Products. I help students, working professionals, new brand owners, and D2C founders get clarity on: -> Where to start in e-commerce -> How to scale profitably on marketplaces -> Avoiding common (and costly) growth mistakes -> Building long-term, sustainable brands My consultations are practical, founder-led, and execution-focused insights from real business experience.