I’m Swapnil Jaykar, a senior digital analytics and tracking specialist with 10+ years of experience working with agencies, SaaS products and global brands. I help companies design clean, reliable analytics setups so their marketing and product teams can trust the numbers they see. My core expertise is in GA4, Google Tag Manager (web & server‑side), Firebase, Facebook CAPI, and conversion tracking for Google Ads, Meta, LinkedIn and other channels. I’ve led and implemented complex tracking architectures: multi‑domain funnels, e‑commerce event tracking, lead‑gen attribution, consent‑aware tracking, and server‑side implementations using Stape and Google Cloud. I also run TagDrishti, an analytics‑focused SaaS/product initiative, and regularly train teams and conduct bootcamps on GA4, GTM and data‑driven marketing. Whether you need to audit a broken setup, migrate to GA4, design server‑side tracking, or get practical insights from your data, I can help with clear explanations and actionable recommendations. If you’re tired of inconsistent numbers and want a robust measurement framework that supports real growth, let’s work together.