Digital Analytics Training

Who this training is for

This Digital Analytics Training is designed for performance marketers, agency teams, founders and analysts who want to fix tracking, trust their numbers and scale campaigns profitably.

What you will learn

By the end of this training, you will be able to:

Design a clean GA4 event structure for websites and apps

Implement advanced tracking in Google Tag Manager (web + server‑side)

Configure e‑commerce / lead‑gen funnels, custom events and conversions

Set up server‑side tracking (Stape / GCP) for GA4 and Facebook CAPI

Send high‑quality conversion data to Google Ads, Meta, LinkedIn

Read GA4 reports correctly and turn them into actionable insights

Format & structure

Duration: X live sessions of Y hours each (customizable for your team)

Mode: Online, live on Zoom/Meet with screen‑share and Q&A

Style: Highly practical, implementation‑focused, with real examples from client projects

What you get

Recording access of all sessions (if platform allows)

Checklists and templates for GA4 + GTM setup

Tracking audit sheet to review your own implementation

Q&A time in each session for your specific use‑cases

About your trainer

I’m Swapnil Jaykar, a senior digital analytics consultant with 10+ years of experience setting up GA4, GTM, Firebase and server‑side tracking for agencies and global brands. I’ve worked on complex multi‑domain, e‑commerce and SaaS funnels, and built server‑side tracking setups using Stape and Google Cloud for GA4 and Facebook CAPI.

If you want your team to stop guessing and start working with reliable, decision‑ready data, this training is for you.