I’ve spent the last decade building and leading design teams behind visual-first products for Gen Alpha and Gen Z — across games, kids’ learning, and consumer platforms. Most recently, I co-founded and led design at Terra, a Gen-Z mobile gaming startup. Over three years, I shaped the product vision and visual language, built and scaled a multidisciplinary design team inside a 100+ member company, and worked closely with teenage users to understand motivation, social behavior, and play psychology. I also set up AI-assisted art pipelines, rapid visual prototyping systems, and scalable content production for games. Before that, I was Senior VP of Design at PlayShifu, leading design for award-winning phygital learning products used by children globally — spanning UI/UX, illustration systems, characters, game art, packaging, and marketing. Today, I run Moonberry House, a children’s publishing studio creating visual-first coloring books, early readers, and creative learning products. I’m drawn to work where design is strategic, research shapes creativity, and visual craft is a real competitive advantage.