Breaking into Design

Curious what it actually takes to build a career in design — or to grow from individual contributor to design leader? Wondering how design leadership really works day-to-day, especially in product, gaming, or consumer companies building for young audiences? Or intrigued about designing for kids & young audiences? I am here for designers who want to work on products for children, tweens, or Gen Z, and want to understand the research, craft, and career path specific to this niche.

I've spent two decades building and leading design teams — from Head of Visual & Game Design at PlayShifu to Co-Founder leading design at a Gen-Z gaming startup, to now building my own venture, Moonberry House. I've hired designers, built teams from scratch, scaled design orgs inside 100+ person companies, and made the jump from individual craft to leading multidisciplinary teams.

In this call, I'll give you honest, practical insight — not internet noise — on what a real design career path looks like, what skills actually matter at each stage, how design leadership differs from being a great individual contributor, and how to think about your own next move. Book a session and let's figure out where you're headed.