A Communication Designer and Illustrator with over six years of experience, I believe deeply in the power of storytelling and use design as my primary medium to bring ideas to life. Over the years, I have worked on projects that bridge the gap between systemic change and customer delight, using creativity as a tool for impact and connection. In my early years, I served as the Lead Designer at Phool.co and played a role in carving out the design legacy for the brand. My work spans collaborations with otherb brands such as PepsiCo, Snapchat, HarperCollins, Two Brothers Organic Farms, Zomato, Amazon Prime, and the Government of India. Each of these experiences has strengthened my belief that design can be both meaningful and memorable, creating work that makes people pause and feel something real. For me, design is more than what just meets the eye. It is about intention, emotion, and the stories that sit behind every idea. I am drawn to new-age thinking, concepts that challenge norms, and the kind of work that leaves a lasting impression.