Breaking into Product Marketing

Thinking about transitioning into Product Marketing but unsure where to start? Whether you’re coming from marketing, product, sales, consulting, or another function, this session is designed to help you understand the PMM career path and build a practical roadmap to break into the field.

In this 1:1 mentorship session, we’ll discuss:

• What Product Marketing really is and how it differs from adjacent roles

• The skills, frameworks, and experiences that hiring managers look for in PMMs

• How to evaluate your current background and identify transferable skills

• Building your PMM portfolio, resume, and LinkedIn presence

• How to approach your job search and stand out in interviews

• Real-world insights from my experience working across B2B SaaS, AI, and enterprise products

This session is ideal for:

• Professionals exploring a transition into Product Marketing
• Marketers looking to move into a strategic PMM role
• Early-career PMMs seeking direction and mentorship
• Anyone curious about what it takes to build a career in Product Marketing

You’ll leave with more clarity on the PMM role, actionable next steps, and a better understanding of how to position yourself for opportunities in this space.

Looking forward to helping you navigate your Product Marketing journey!