We recently had a 30-minute coffee chat where she provided an exceptionally clear, 360-degree view of the Product Marketing Manager (PMM) landscape. She generously shared critical do’s and don’ts that gave me immediate, actionable clarity. Shruti is incredibly knowledgeable, friendly, and approachable. Her insights are invaluable for anyone looking to navigate the PMM world
Pratik Tammewar
Pinned
Shruti is very structured in her approach to the problem I shared. Rather than providing generic advice, it's given after understanding my category, and market properly. Her experience shows clearly.
Anonymous
Pinned
Shruti was wonderful to talk to. Our conversation flowed naturally from my experience and interests to the realities of the PMM space, and her insights felt grounded and relatable. I also appreciated her genuine willingness to help beyond the call by offering introductions where relevant. It was an insightful conversation that felt friendly and never formal or transactional!
Varun
Pinned
Shruti was incredibly helpful and candid about her Product Marketing journey. She shared practical advice, answered all my questions patiently, and gave me a much clearer understanding of how to approach my transition into PMM. I left the session with actionable next steps and greater confidence. Highly recommend speaking with her!
Breaking into Product Marketing is hard. Breaking into Product Marketing in Tech, cybersecurity and B2B SaaS is even harder.
I’ve spent 7+ years building and leading product marketing and GTM for AI, enterprise, and cybersecurity products across IDP, automation, and security, and today I work as a Founding Product Marketing & GTM Advisor at OneGTM Lab, helping global cybersecurity companies build their positioning, messaging, and GTM engines.
On Topmate, I’m here to help you:
→ Transition into Product Marketing (from marketing, content, sales, product, or engineering)
→ Understand what PMM actually does in real companies (not just frameworks)
→ Learn how PMM works in cybersecurity & B2B SaaS
→ Prepare for PMM interviews, case studies, and portfolios
→ Get clarity on positioning, messaging, launches, and sales enablement
→ Grow from “early PMM” to “strategic PMM”
I’ve worked across:
• AI-first and enterprise products
• Cybersecurity and regulated industries (BFSI, security, enterprise)
• Zero-to-one and scale-up GTM motions
• Positioning, launches, competitive, and sales enablement
I also host Behind the Brief 🎙️, where I talk to PMMs and builders about the messy, real side of building products and careers.