Hi, I'm Sakshi Sinha, a seasoned digital marketing professional with over 9 years of experience in strategizing and executing paid social campaigns. My journey has taken me through dynamic roles, most recently as a Senior Media Specialist at Warner Bros. Discovery, where I led targeted campaigns to drive engagement and ROI. I specialize in: 1. Paid Social Advertising: Crafting and managing campaigns across platforms like Facebook, Instagram, Snapchat, TikTok & Reddit. 2. Media Planning & Buying Strategy: Developing comprehensive media plans tailored to specific demographics and objectives. 3. Performance Analysis: Utilizing analytics to optimize campaign performance and inform future strategies. Beyond my professional endeavors, I'm passionate about mentoring aspiring marketers and professionals looking to pivot into the digital marketing space. Whether you're seeking guidance on campaign strategies, career transitions, or skill development, I'm here to share insights and actionable advice. Let's connect and navigate your career path together!