Beginners Guide to Performance Marketing

1. Intro to Performance Marketing (5 mins)

• What it means in simple terms
• How it's different from regular social media posting
• Why it matters for businesses

2. The Role of Social Platforms (10 mins)

• How paid ads work on:
• Meta (Facebook & Instagram)
• TikTok
• Snapchat
• Reddit
• What makes each platform unique
• Examples of what kind of brands use them

3. What Makes a Good Ad? (8 mins)

• Basic ad elements: image/video, text, call to action
• Simple dos and don’ts
• Why understanding your audience is key

4. Understanding Goals & Results (7 mins)

• What you can achieve: awareness, traffic, sales
• Simple explanation of results (impressions, clicks, conversions)
• What “success” can look like

5. Common Myths & Mistakes (5 mins)

• "You need a big budget" and other myths
• Mistakes beginners often make (e.g., targeting everyone)

6. Final Tips + Questions (5 mins)

• Where to learn more
• Key takeaways to remember
• Open Q&A

Bonus: A concise PDF recap will be sent to you after the call.