Generic career advice assumes you already know what you want. I work with people who aren't sure not because they lack ambition, but because their goals were never truly theirs to begin with, or they've started doubting it. I came to this work the hard way. Years of navigating personal hardship, identity shifts, and decisions made under pressure taught me something no textbook or a generic productivity/motivational coach could: the difference between a goal you chose and a goal that was chosen for you. I now use that lived experience alongside a deep study of behavioral psychology and decision science to help professionals forensically examine what they actually want, and why. If you're stuck at a crossroads and your gut says something doesn't quite fit, that's exactly the kind of conversation I'm built for.