Product Market Fit + R&D & Strategy with Riki Sanghvi

Struggling to find product-market fit in the nutraceutical or functional FMCG space? This 1:1 session is designed for founders and operators building functional wellness brands.

Who This Is For

1. Early-stage founders in nutraceuticals, functional beverages, or wellness FMCG.
2. Marketers or brand managers launching a new functional product line.
3. Formulators or R&D teams who need market-backed direction.
4. D2C operators validating new SKUs or exploring new categories.

What This Session Covers

1. Diagnose where the business currently stands on PMF: idea, prototype, launch, or early scale.
2. Break down the category, target customer, and competitive landscape.
3. Stress-test the product idea, format, and pricing through a PMF lens.
4. Review or refine R&D and formulation direction.
5. Map the clearest next steps for launch, iteration, or sharper positioning.

Topics We Can Cover

1. Choosing the right functional category and product format.
2. Translating consumer insight into product strategy and R&D direction.
3. Formulation strategy: ingredients, differentiation, and feasibility.
4. Basic FSSAI-related considerations within product scope.
5. Positioning, pricing, and go-to-market strategy for D2C or marketplace launch.
6. Validation loops: how to test fast and avoid wasting time and capital.

Outcomes You Can Expect

1. Clarity on what to build, improve, or reposition to move closer to PMF.
2. A sharper understanding of the target user and core value proposition.
3. A practical set of post-call action items and experiments.
4. Better prioritization on which SKUs, formats, or ideas deserve focus.

How to Prepare

1. Come with a short overview of the brand, category, and current stage.
2. Share any decks, formulations, labels, or live products if available.
3. Join ready to make decisions so the session can stay practical and outcome-focused.