Professor of Marketing and Digital Marketing. Utterly conventional and incredibly digital. And miraculously so. Speaker. Mountaineer. Consultant. Trainer. Mentor. Writer of literary fiction and historical fiction. Slammer of fictional histories. Editor of fashionable fluff. Hawk-eyed watcher of Indian and geo-politics. Wicked political satirist thriving on takedowns of the cunningly unintelligent. Photographer shackled to SLR and medium format cameras (howsoever digital they may be) Former 'honcho' (what an appropriately pompous word for the sector!), adman (howsoever chauvinist that may seem), insidious consumer insight specialist, architect of brands and crafty pricing. Formulator of business strategies, vision, mission, goal setting, balance scorecards and org structures. Certified Hay's Job Evaluator. Uncertified exponent of commonsensical org structures. Nearly 30 years of corporate side-stepping, vertical climbing, and recording of life as it whizzes past. Versatile to a fault. I can be mostly found in Delhi, Gurgaon, Bombay and in the Himalayas where I go by nickname of 'Yeti' for historical reasons. I am happy to travel and meet clients who agree to keep me well watered and fed. With gratitude to those who have 'recommended' me here. (I find bios in the 3rd person to be a societal sanction of templated megalomania and an indulgence in complicated and repulsive self-projection)