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The FMCG Brand Interview Kit
What brand interviews actually test, and how to answer it.
Video meeting . 30 mins
Marketing CV and profile review
A line-by-line read of your CV from the other side.
Video meeting . 45 mins
Positioning pressure test
One honest read on whether your positioning holds up.
Video meeting . 30 mins
Brand interview preparation
A live mock, then what I would have actually thought.
Video meeting . 30 mins
5
Break into FMCG brand management
The route into brand, explained
Video meeting . 45 mins
Career switch conversation
What transfers into marketing, what doesn't
Video meeting . 5 mins
Ask me one thing
One real question, one real answer, within 48 hours.
About me
12+ building FMCG brands at HUL, Reckitt, Cipla, Reliance and Emami. Most recently Group Brand Manager for the BoroPlus portfolio.
I have launched products, killed products, defended shelf space against private label, and sat through more brand reviews than I can count. I know what the job actually looks like not the version in the case studies.
I work with people trying to break into brand management, marketers preparing for the switch, and founders who need someone to pressure-test their positioning before they spend money on it.
Book a slot if you want a straight answer rather than an encouraging one.