Fifteen pages on how FMCG brand interviews really work, written by someone who has sat on both sides of the table.
Three worked examples reasoned out loud. A brand teardown, a guesstimate, and a growth diagnosis. The vocabulary you are expected to use naturally. CV bullets rewritten before and after. The questions worth asking at the end, and the ones that cost you.
No scripts, no frameworks borrowed from consulting prep, no guarantees. Just the things I wish someone had told me earlier.
