With over 17 years of expertise in BTL marketing, trade promotions, and retail operations, I help brands unlock new growth opportunities through structured and data-driven strategies. I have spearheaded ₹300+ crore revenue initiatives, successfully managing national trade programs, dealer networks, and product launches for companies like ITC, Usha International, HUL, Samsung, Coca-Cola, and Tata Motors. I specialize in BTL activations, rural marketing campaigns, key account management, and modern trade merchandising, consistently delivering measurable ROI. My portfolio includes 1,000+ successful campaigns, from dealer meets and rural HAAT activations to high-impact retail merchandising programs, resulting in 20–30% market share growth in key regions. Recognized with RMAI Flame Awards (2014–2018) and the WOW Marketing Award, I bring a mix of strategy, execution expertise, and team leadership, having led cross-functional teams of over 2,000 ISPs and trade marketing managers. On Topmast, I provide consultations, marketing blueprints, and sales operations audits that help businesses streamline their marketing spend, improve ROI, and achieve faster revenue growth.