360° Marketing Plan Development

Most brands struggle because their marketing is scattered across different activities without a unifying plan. This session provides a comprehensive 360° marketing roadmap that balances ATL, BTL, and Digital efforts. We’ll cover:

• Market & competitor analysis to spot growth opportunities.
• Channel selection (ATL, BTL, Digital) based on your audience profile.
• Budget allocation strategies to maximize ROI.
• Month-wise activity calendar with clear KPIs.

This session is ideal if you’re planning a new brand launch, annual marketing strategy, or expansion into new markets. You’ll walk away with a clear execution blueprint that ensures every rupee spent works towards your business goals.