I'm a fifth-generation businessman and entrepreneur with hands-on experience in FMCG, General Trade, brand building, and business development. I enjoy working through business challenges, questioning assumptions, and helping founders make better commercial decisions. I can help you think through: • Business strategy and model validation • Pricing strategy and retail economics • Brand positioning and differentiation • Customer targeting and market entry • FMCG distribution and General Trade readiness • Offline market expansion My approach is practical and commercially focused. Rather than offering generic advice, I aim to understand your specific situation, challenge your assumptions, and help you identify actionable next steps. Whether you're validating an idea, refining your business model, or preparing to expand your product into offline retail, let's work through the challenge together.