General Trade Strategy Session with Nitesh Agarwal

Helping an FMCG brand enter offline retail requires more than finding distributors. Pricing, retailer margins, distribution strategy, product positioning, and market readiness all play a crucial role.

In this one-on-one session, we'll discuss your brand's current situation, identify potential challenges, and explore a practical approach to offline market expansion.

We can discuss:

• General Trade readiness and market entry.
• Retailer and distributor margin structures.
• Product pricing and trade schemes.
• Distribution and market expansion strategy.
• Retail placement and in-store visibility.
• Common mistakes brands make when entering offline retail.

Who should book this session?

D2C founders, FMCG entrepreneurs, and consumer product businesses planning to enter or expand in offline retail.

Come prepared with your product details, current business stage, and specific questions.

6. What You'll Learn

• Assess GT Readiness: Understand the key factors to evaluate before entering offline retail.
• Understand Trade Economics: Explore retailer margins, distributor economics, and pricing considerations.
• Identify Market Entry Challenges: Recognise potential gaps in your current approach.
• Explore Distribution Options: Discuss suitable approaches for entering and expanding into offline markets.
• Plan Your Next Steps: Identify practical priorities for your General Trade strategy.