Let’s get this out of the way—I dropped out of college at 17. Sold everything from greeting cards to washing machines, booze brands to smokes… basically anything that would keep me afloat. Somewhere between the hustle and the grind, I accidentally stumbled into a strange, wonderful world called Advertising. Back when interns worked for free, Apple desktops looked like translucent toys in baby blue and green, and the web was still figuring out if it was serious business or just a fad… circa 1999. Fast forward 25 years, I’ve rubbed shoulders with the industry’s finest, built a tech-driven creative agency that got snapped up by a network, and explored my next obsession—movies, madness, and a little magic over at Disney. Finally ended at Pocket Fm (audio series) learning creatives that work hard on meta, the performance marketing world. Kid you not, if you are a hard core creative person, you will want to drop it and run the very first week. Oh, and somewhere along the way, I decided to flirt with AI, because why not? Worked with many Gen Ai powerhouse creative folks from across globe, creating long form ai generated films for unsuspecting audiences in the US. Anyways, that's enough of me. If you’re feeling stuck, overwhelmed, or thinking of bailing on this circus we call creativity—pause. Let me hear you out. I’ll share no-nonsense thumb rules of creativity that’ll get you through the chaos… just enough to help you find your light. Because here’s the truth: quitting is easy. Staying brilliant… now that takes some serious strategy.