
Over the years, I’ve looked at hundreds of portfolios and résumés from creative and client-servicing folk. A handful are genuinely impressive. Most, unfortunately, are trying far too hard.
There’s usually an avalanche of work. Every campaign ever touched, every project ever glanced at, accompanied by a résumé that reads like a victory speech. Everyone, it seems, is a “strategic thinker,” a “brand custodian,” and a “key driver of growth.” Remarkable. One wonders how the industry still functions with so many legends walking among us.
Here’s the uncomfortable truth: good work doesn’t need to shout. And great work doesn’t need footnotes.
There is a graceful, modest, and infinitely more persuasive way to present yourself - one where the work does the talking and you don’t interrupt it every two seconds.
So let’s fix it. We’ll go through your portfolio or résumé together - line by line, piece by piece. I’ll tell you what deserves to stay, what needs to go, and what never should’ve been there in the first place.
I can’t promise miracles. But I can promise this...when a busy, important person finally opens your portfolio/resume, they’ll linger. And in this business, that extra minute of attention is often the difference between “next” and “let’s talk.”