Lift Test Template - MLR version with Kisholoy Mukherjee

An upgraded version of the lift test template, with the option of using multiple variables in the mix. Note you still have to mainly change one variable to measure its lift but you can still factor in the effect of other variables using this template unlike the SLR or single regression lift test template. Valuable for marketers working for brands that are running ads on multiple channels at once. Find out which channels are more profitable.