I’m a Data Analytics Manager at Best Buy, specializing in Digital Analytics with a focus on the top of the customer journey funnel. My work sits at the intersection of data, marketing, and product—helping teams understand how customers discover, engage, and enter the ecosystem. I partner closely with marketing, product, and business stakeholders to translate complex data into clear, actionable insights. From attribution and channel performance to experimentation and funnel optimization, I focus on driving measurable impact in acquisition and early-stage engagement. With over a decade of experience, I’ve developed a strong foundation in building scalable analytics frameworks, defining meaningful KPIs, and enabling data-driven decision-making. I’m particularly interested in solving problems around customer acquisition efficiency, campaign effectiveness, and user behavior at scale. On Topmate, I’m happy to help with: * Breaking into data analytics or digital analytics roles * Structuring problems and approaching analytics case studies * Understanding marketing analytics, attribution, and funnel metrics * Resume reviews and interview preparation * Career growth in analytics and stakeholder management If you’re looking to sharpen your analytics thinking or navigate your career in this space, feel free to reach out.