I have an overall work experience of 12 years, of which I have spent the last 6 years growing tech businesses through their pre and post PMF journeys across industries such as Retail, Education and Grocery. In this pursuit, I have developed skills in consumer research, brand building, performance marketing and product marketing. I am a strong proponent of experimentation based on hypothesis to uncover the 0-1 potential of new ideas. I have run numerous such experiments over the years across my job roles, most of which failed, some did really well but always generated consumer insights in the process. Reach out to me if you - seek free consulting from an experienced marketer on your 0-1 business idea - want help understanding product, marketing and growth roles in startups - want to chat about developments in the consumer internet space