Third-generation jeweller. CMO at Panna Jewellers Exclusive — one of Hyderabad's oldest jewellery houses, now being rebuilt for the next 180 years. I've spent my career at the intersection of trust and transaction. Scaled a company from 10CR to 200CR in 4 years. I grew up watching how a single wrong purchase breaks a relationship a family spent decades building. So I made transparency my default. Author of "STOP! Don't Buy Jewellery Until You Read This" — the book the industry doesn't want buyers to have. Outside business: Ironman 70.3 at 18. Kashmir to Kanyakumari on a bicycle. Annapurna and Everest Base Camp. Angel investor in Beyond Snacks, Broomees, and Vodex (via 100X.VC). I take calls on brand strategy, digital transformation, and founder growth. If you want straight talk — not sales talk — book a session.