Career Tibits: ✅ 11+ years of making technology less intimidating and more human. ✅ Navigated the lanes of Pre-seed to Series E startups. ✅ Swam in B2B and B2C waters. Approx. 7 yrs and 4 yrs respectively. ✅ Crafted B2B solutions for users across APAC, META, MEA, LATAM, US, and Europe. ✅ Designed B2C products for urban to rural demographics. ✅ Crafted products for CRM, FinTech, Martech, EdTech. ✅ Often solved problems around Adoption, Activation, Retention, Time-to-value, Cost to serve etc ✅ Spearheaded Design System and Content Design Systems at 2 startups ✅ Ranked in the Top 1% on ADPList (30K+ professionals globally). 10,500+ minutes spent mentoring 80+ mentees. ✅ Wrote 100+ design write-ups, 200k+ views. BTW, writing since 2014. Currently writing on Substack (Prev. Quora, Pulse by LinkedIn, Medium) ✅ Led 2-4 member Design Pod as a dotted-line manager at Customer360, OKCredit (UX writers only), and MoEngage. ✅ Oversaw 40-60% of the hiring process at MoEngage. Screened 1,500+ job applications. Recruited 6 designers and 1 user researcher.