Last 10 years. Built 2 business ground up. 0 to 1 to market leadership. Founding Marketing & Growth team member in both businesses Created 2 new market categories : E-Grocery and OTT aggregation. Driven toplines (GMV, Rev), Acquisition & Retention. Built India's biggest Online E-Grocery sale Built clutter breaking campaigns: (Saif & Kareena, IPL) Built Indias biggest E- Grocery sale :Grand Orange Bag days sale. Built and led large teams (> 40 people). Built processes (Across Brand, Analytics, Insights, Performance and CX). P&L account holder. Led budgets >200 cr annually. Been the consumers voice within the Org. Previously : Driven business growth through brand & media strategy for brands like Pepsico, Hero Motocorp, Canon across India's top marketing communication groups MBA University of Leeds scholarship holder Indian Institute of Mass Communication All India topper