
A marketing, brand and growth leader with 17 years of experience.
Built 2 businesses ground up in the last 10 years to market leadership across 2 different categories : E-Grocery (Blinkit) & OTT (Tata Binge Mobile). Additional experience in fintech as well.
Established the brand nationally, built the Go To Market strategy and proposition
Built and scaled Acquisition and Retention strategies
Built Consumer experience frameworks - Across product and service experience (NPS scores)
Set up processes, frameworks and perspectives
Built and led large teams and scaled up on growth.
P&L account holder.
Managed budgets >180 cr.