Cross functional leader with 16+ years experience in building & scaling businesses with 2X profitable exit - Social Samosa & iGenero. Expert in scaling startups in their 0 -1 to 1-10 journey with low marketing budgets. High expertise in creating engaging content for marketing channels like social media, app communities, whatsapp, newsletters & content creators. Initiated new age marketing initiatives such as targeting mom groups on whatsapp for investment for childs future. Using celebrities for social media marketing, advertorials campaigns for branding and customer acquisition, understands designing for social media, and all communication outlets. Specialist at blogging content or creation of long form content that spreads with over 1M+ pageviews. Knowledge of SEO and digital advertisements. Creation and management of whatsapp groups for B2B clients and more.