I'm a business and P&L leader with 17 years of experience across retail, D2C, and e-commerce — owning category strategy, contribution margins, and end-to-end growth execution across different stages of scale. I've worked across high-growth startups and large organised retail — partnering with founders, category heads, and leadership teams on decisions that directly affect revenue quality and margin. What I focus on in every conversation: Category architecture and assortment decisions that improve margin, not just topline Growth plans that are grounded in unit economics, not just ambition Execution trade-offs that founders and category managers face under real operating pressure If you're a retail or D2C professional looking to sharpen your category or margin strategy — book a call. Conversations are direct, practical, and grounded in real operating experience.