I'm a strategic marketer and problem-solver who's spent the better part of a decade turning consumer insights into business results at one of the world's largest FMCG companies. My journey began at SRCC in Delhi and at IIM Ahmedabad, where I developed a passion for blending analytics with creativity. Since then, I've worn multiple hats- from pioneering Project EKTA in Nepal (a global-first initiative that expanded outlet coverage by 8x) to leading shopper marketing innovations that delivered 20%+ category growth and record-breaking market shares in India. What excites me most is making the complex simple. Whether it's building AI-driven pricing architectures, designing last-mile delivery models, or localizing global marketing priorities for diverse markets across Southeast Asia, China, and Europe, I thrive on innovation that creates tangible impact. Currently, I'm channeling this experience into my entrepreneurial journey, focused on digital transformation and shopper-centric innovation. What I can help you with: Marketing Strategy: Channel planning, shopper marketing, omnichannel retail, trade marketing Career Development: Breaking into FMCG/marketing roles, cracking case interviews, MBA prep, resume building Business Growth: Go-to-market strategies, data analytics, innovation frameworks, startup scaling Personal Branding: LinkedIn optimization, thought leadership, professional networking Beyond work, I'm a financial markets enthusiast and adventure sports lover- always ready for the next challenge, whether it's analyzing market trends or scaling new heights. Let's connect!